Charities

Dutch Heart Foundation

An eye-catching fundraising mailpack on the doormat

The challenge

The Dutch Heart Foundation wanted to stand out in the mailbox with a new donor acquisition campaign and generate more response than standard mailings. The message had to be emotionally engaging and immediately drive action.

Our solution

We developed a premium mailpack with a distinctive shape and high-quality paper that immediately stands out among the mail. The campaign combined a personal story from a heart patient with a clear call-to-action and payment slip. Every element was optimized for maximum impact.

The result

The campaign achieved record response for new donors. The combination of striking design and emotional storytelling created high engagement and higher average donations.

"The Dutch Heart Foundation is very pleased with the wonderful results achieved with this DM campaign. The excellent collaboration between PSI and the Heart Foundation contributed to the success; with our joint efforts we were able to inspire each other to create a powerful mailpack."

Inge Ruijgt

Dutch Heart Foundation