Wincoop

The challenge

Wincoop, a specialist in first aid training and supplies, wanted to raise awareness among SME businesses about the importance of proper first aid facilities. The message had to stand out and stick.

Our solution

We created an eye-catching direct mail with a physical bandage as an attention-grabber. The mailing combined humor with serious information about first aid compliance and the risks of inadequate preparation.

The result

The campaign caught the attention of SME decision-makers. The physical element ensured the mailing was kept and discussed, leading to more requests for first aid training.

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