Retailmarketing

Boels Rental

Endless personalisation with direct mail

The challenge

What do you do if you rent 2500 different professional machines and tools for many different target groups?

Our solution

Make the direct mail relevant and personal. For Boels, we devised a special direct mail with a message tailored to each target group, fully automated.

The result

They varied with 450 different signatories, the 3 nearest branches, 11 languages, 10 countries, different product segments.

Direct Mail Examples

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