Food & Delivery

Uber Eats

Acquiring new customers with direct mail

The challenge

Uber Eats wanted to acquire new customers in specific postal code areas where delivery coverage had just expanded. Digital channels were saturated, so they sought an effective offline approach to reach the target audience.

Our solution

We developed an eye-catching direct mail piece with an attractive welcome discount for new users. Through smart address selection, we could precisely reach households where Uber Eats was now available. The mailing contained a unique discount code for tracking.

The result

The campaign generated a strong influx of new users in the target areas. Cost per acquisition was lower than comparable digital campaigns, making direct mail a permanent part of their growth strategy.