KwikFit
How direct mail ensures timely MOT inspections
The challenge
Many drivers forget when their MOT expires, leading to missed appointments and fines. KwikFit wanted to proactively remind customers and make scheduling an appointment easy.
Our solution
We set up an automated reminder campaign that sends customers a personalized mailing 6 and 2 weeks before their MOT expires. Each letter contains the exact expiry date, license plate, and a direct link or QR code to book an appointment online.
The result
The number of timely MOT appointments increased significantly. Customers appreciate the proactive service, contributing to customer loyalty and repeat visits for maintenance and tires.
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