DPG Media

The challenge

At a time when fake news is popping up everywhere, DPG Media wanted to emphasize that they stand for reliable journalism. But how do you activate your own database and convince them to subscribe to one of the newspapers?

Our solution

By sending a surprising direct mail with a custom-cut puzzle as part of the “week of the newspaper” campaign.

This direct mail contains many technical elements, such as different types of windows, a cardboard gift card, a flyer, and a fully custom-cut puzzle.

The result

A creative idea that brings a smile to people's faces when it lands on their doormats.

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