EcoTools

The challenge

How do you ensure that your business customers are aware of a permanent price reduction? EcoTools faced this challenge: their range of screws has become permanently cheaper, but how do you get that message across to both active and inactive customers?

Our solution

The direct mail campaign was delivered as a personalised self-mailer (A4 folded to A5). Its strength lay in the first impression: the product took centre stage visually, and the recipient was addressed directly with a personalised call to action.

The mailing combined the price reduction with the screws’ USPs, supplemented by a practical overview of screw types and applications. Thanks to a QR code with UTM tagging, every visit to the webshop could be directly traced back to the campaign.

The result

A campaign that demonstrates that direct mail remains a powerful channel. EcoTools not only generated a measurable influx of online traffic, but also strengthened customer relationships through relevant, physical engagement. Furthermore, the campaign brought EcoTools back to the attention of customers who had not placed an order for some time.

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