Travel & Hospitality

Holland America Line

Vacation, it cruises through your thoughts

The challenge

Holland America Line wanted to re-engage former cruise guests for a new trip. The challenge was to convey the luxury cruise experience through direct mail and compete with the many online offers.

Our solution

We created an inspiring mailing that breathes the atmosphere of a HAL cruise. With beautiful imagery, premium paper, and a personal tone, each recipient was taken on a virtual journey. Including an exclusive offer for returning guests.

The result

The campaign resulted in a significant increase in bookings among the targeted audience. The tactile nature of the mailing reinforced the premium brand image that Holland America Line wants to project.

"At PSI Direct, they go that extra step to help us. They come up with ideas, both solicited and unsolicited. That's exactly what we as a small team within Holland America Line need."

Amanda Krans

Holland America Line