KwikFit

The challenge

How do you make sure your customers take timely action?

PSI Direct helps KwikFit with an effective direct mail campaign aimed at the timely scheduling of MOT inspections.

Our solution

With personalized letters, KwikFit reminds its customers of their MOT expiration date at the right time. The letters contain customer-specific data such as make and type of car, registration number and inspection date, supplemented by a unique QR code for easy scheduling of appointments and an attractive discount offer.

The result

An effective way to activate customers at the right moment with relevant, personalized communication.

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