Travel & Hospitality
Oad
Been on a Christmas trip? Then you'll receive a Christmas present.
The challenge
Oad, known among other things for their Christmas trips, surprised their customers who had booked a Christmas trip a year earlier with a Christmas card and gift.
Our solution
The mailing contained a personal thank-you message and an exclusive offer for the next booking.
The result
In collaboration with PSI Direct, they use this personal approach to keep the festive spirit alive and enthuse existing customers about future (Christmas) trips.
Tags
Direct mailTravelPersonalizationCatalogsData-driven
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