Retail & Fashion

State of Art

Activating loyal customers personally and effectively

The challenge

How do you activate loyal customers in a personal and effective way? For the launch of their autumn collection, State of Art chose personalized direct mail.

Our solution

A large portion of members in the Netherlands and Belgium received a gift voucher on their doormat with their own personal savings balance. An extra reason to visit the store (or webshop).

The result

Across all segments, there was a clear uplift when direct mail was added to the email campaign. Without sharing exact figures: the difference was truly noticeable. For State of Art, this was more than a mailing. It was a way to reach their members personally, make them feel valued, and activate them at the right moment.