Upway
Attention for electric bikes in the Netherlands, Belgium and Germany
The challenge
Upway, a specialist in refurbished electric bikes, wanted to build brand awareness in three countries simultaneously. They sought a way to reach potential customers interested in sustainable mobility.
Our solution
We developed an international direct mail campaign with country-specific versions for the Netherlands, Belgium, and Germany. Each version was fully localized in terms of language, offer, and design. Through smart address selection, we reached households with high e-bike affinity.
The result
The campaign generated strong website visits and conversions in all three countries. Upway gained valuable insights into which messages and offers resonate best per market.
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