Retail & Fashion

Vanilia

Stylish and exclusive offer for members

The challenge

Vanilia wanted to give their loyal member-customers an exclusive feeling with a premium mailing that fits the brand. The mailing had to be stylish and invite a store visit.

Our solution

In close collaboration with the Vanilia team, we developed an elegant mini-magazine. Through advice on production, we were able to save costs without compromising quality, for example by omitting a small flap.

The result

Members responded enthusiastically to the stylish mailing. The campaign resulted in increased store visits and strengthened the bond with the loyalty program.

"Expertise and solution-oriented thinking. On their advice, we omitted a small flap, for example. This saved significantly on production and postage costs. That's the expertise and solution-oriented thinking they have in-house."

Maura van de Kempe

Vanilia