Upway
Focus on electric bikes in the Netherlands, Belgium, and Germany
The challenge
A great collaboration with Upway & ad specialist. Together we developed a direct mail campaign with the goal of making electric bikes accessible to everyone. The direct mail was sent to a selected target group in the Netherlands, Belgium and Germany.
Our solution
PSI Direct developed an attractive mailing that clearly communicated the benefits of Upway's offering. With a focus on sustainability, quality and price advantage.
The result
A successful introduction campaign that introduced new customers to the Upway concept. Want to send direct mail abroad too? Read more here
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