Retail & Fashion

Vanilia

Stylish and exclusive offers for members

The challenge

Prior to ELLE Smart Shopping Day, we collaborated with Vanilia to deliver a fine example of thoughtful and appealing communication. Fully in line with the brand's look and feel, a chic direct mail piece was designed to attract attention.

Our solution

As Vanilia attaches great importance to sustainability, Circle Offset White was deliberately chosen. This is white uncoated 100% recycled paper. This high-quality natural white paper is created by recycling waste paper using a unique, innovative and environmentally friendly process, without chlorine or optical brighteners.

The result

The simple yet stylish look arouses curiosity and invites recipients to open the self-mailer. In addition to beautiful photography, the mailing contains a personal code that allowed a select group of members to be the first to take advantage of a unique discount. This is an excellent example of how direct mail can encourage customers to visit one of the shops or the website.