B2B

Wincoop

Bringing the online and offline world together

The challenge

The collaboration between PSI Direct and Wincoop Safety Training is a great example of how the online and offline world come together. After a first meeting at the Webshop Trade Fair earlier this year, we joined forces. For the BHV-certificaat.online brand, the choice was made to complement the dedicated online market approach with an offline approach using direct mail.

Our solution

PSI Direct handled all phases of the direct mail piece: concept development, execution (both in terms of copy and graphic design), target group selection and the entire production to 'in the mailbox'. Result: an eye-catching direct mail piece, aimed at SME companies in the Netherlands. With the concept 'Anyone can apply a band-aid. Right?'.

The result

The mailpack contains, in addition to the eye-catching 'large band-aid' envelope and A4 letter, a handy gimmick in the form of a sturdy zigzag folder with tips useful for everyone about applying band-aids. With the advice to keep it in the first aid kit. Because you don't just apply a band-aid correctly.