Media & Publishing

DPG Media

Using customers as ambassadors for your brand

The challenge

DPG Media wanted to leverage the power of satisfied subscribers to recruit new readers. Online Member-get-Member programs had limited success; they sought offline reinforcement.

Our solution

We developed a direct mail campaign where existing subscribers received a personal invitation to recruit friends. With an attractive reward for both parties and a simple response process.

The result

The MGM program via direct mail generated higher quality leads than digital channels. Recruited subscribers proved more loyal and had a lower churn rate.