Media & Publishing
DPG Media
Direct mail with puzzle premium
The challenge
DPG Media sought a way to promote their puzzle magazines with a mailing that itself offers a puzzle experience. The recipient had to be immediately enticed to start puzzling.
Our solution
We created an interactive mailing with a built-in puzzle as a premium. The mailing itself became a puzzle experience, allowing recipients to immediately experience the appeal of DPG puzzle magazines.
The result
The puzzle mailing achieved exceptional response rates. The interactive element provided longer engagement and more conversions to subscriptions.
Tags
direct mailpremiuminteractivepuzzle
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