Media & Publishing

DPG Media

Inspiring selfmailer with mini brochure

The challenge

DPG Media sought a creative way to bring their diverse titles to the attention of potential subscribers. A standard letter wasn't distinctive enough.

Our solution

We developed an innovative selfmailer with an integrated mini-brochure. This compact format combines the impact of a brochure with the efficiency of a letter, at lower postage costs.

The result

The selfmailer outperformed the response of traditional mailings. The format invites browsing and discovery, increasing engagement with DPG titles.

"They think along in creativity, but also whether things are production and cost-wise feasible. The added value of PSI Direct is that they think along in creativity, but also whether things are feasible in terms of production and cost. And of course, convenience."

Dennis Brouwers

DPG Media